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Digital Marketing Tools for your Business
Starting a business seems easy in this digital era but we cannot ignore the challenges 99% of entrepreneurs encounter in the process.
Neither do we underestimate the importance of Digital Marketing for any businesses to thrive in the ever evolving global economy.
99% business owners got it wrong, but the 1% that are successful commit to adapt the changes, embrace digitalization and constantly improve with time.
Completing 5 Digital Marketing courses over the past 6 months has helped me to
Stay ahead with a consistent brand message online
Build trust, credibility and authority online
Build solid networks and professional relationships
Build digital legacy for over 13 brands online to enhance their visibility and digital experience consequently increasing sales
Fun fact "the processes are thesame, you just need to be creative and consistent."
Here's how i implemented these Digital marketing tools for business to keep my business running like a smooth time machine.
Good news is.
It works for me,
It will work for you too
Building a Reputable Brand that Sells Online
Building a brand online requires a brand identity
Brand identity is the visible element of a brand that distinguish the brand from others
It's Important to note that after building a brand identity, you need to enhance a customer experience
Some key elements I used for my brand identity
- I Choose a brand name "Akempire"
- Created a logo
- Using brand colours (Gold, black & white), shapes, and other visual elements consistently in my promotions
- Craft a unique voice and language in my adverts (through Content creation, ghost writing and copywriting)
- Train team to relate/interact well with clients
Why I choose Online.
To Reach a wide range of clients
For Competetive research
To grab every opportunity
To Buy and sell
Note:
"All what you're doing now in business has been done before"
Lookout to those who are doing well in your domain and copy from them then advertise
Importance of building your business online
-> Availability 24/7
-> Low operating costs
-> Better customer support
Where you could be online as a business
1 - Websites
2 - Social media
3 - E - commerce
4 - Business directory
In Digital marketing we have
Digital marketer that is focused on strategies
Social Media marketer that is focused on all Social Media platforms
Community manager that manages an already existing community
I leverage on these from experience
Finding Target Audience (TA) online.
Target Audience is the group of people most likely to buy from you.
I used 3 metrics to break down my TA online
1 - Interest - Locate my TA based on what they're interested in online
2 - Purchase intention - To know how ready they are, I post 3 - 5 times daily.
For someone to buy from you they need to see your posts at least 4 times.
3 - Cultures, sub cultures - Understanding their cultures, believes and historical backgrounds
How you can find your Target Audience if you already have a business
Go on your customer base
Look at those who are frequent and don't stress you.
Reach out to those who pay you well and get reviews from them.
Look at your competitors
Study your competitors and you'll be able to know your TA
Understanding the Role of your TA is essential
We have 2 types of TA
1 - The Decision Makers
2 - The Supporters
The decision makers have the potential to buy the product and service
The supporters can influence the decision of the Decision makers
Six ways to determine your target Audience
1 - Analyze your Customer base and cundoct marketing research
2 - Conduct market research and and identify industry trends
3 - Analyze your competition
4 - Create a persona that analyze your demographics
5 - Identify who your target Audience is not
6 - Use google Analytics
A tool that allows you know the behavior of people who visit your website
Benefits of developing a strong brand
1 Attracts talent
2 customer loyalty
3 Enhanced recognition
4 Increased business value
5 Easier introduction of new products
That's it for now!
You made it this far congratulations.
I really appreciate your time.
A Recap to Digital Marketing tools for your business
¬ Building a reputable brand that sells online
¬ Key elements for brand identity
¬ Importance of building your business Online
¬ Where you could be online as a business
¬ Finding your Target Audience online
¬ Understanding the role of your Target Audience
¬ 6 ways to determine your Target Audience
¬ Benefits of developing a strong brand identity
Ready to stay ahead with a consistent brand message that resonates with your audience online?
Subscribe to Akempire's monthly Newsletter to get update on the Chapter 2 of this digital product via the link below
Feel free to Drop a comment and
♻️Repost if you find this helpful
Talk to you soon,
Best Regards,
Akoni
PS. These are cost effective do it yourself easy systems and processes that will keep your business running like a smooth time machine if implemented properly or not.
After all. It's your business, It's your life.
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