Akempire's Golden Circle Concept

Hi there!

It's that time of the month when you find Akempire's Newsletter content in your inbox.

I'm super excited to share with you what I learned about the Golden Circle concept and how I integrated this approach to clarify Akempire’s purpose and value proposition and can be applied to any other business, project, brand or organizations value proposition.

Here’s a tip!

In order for your business to do well in marketing, the focus should be on your “WHY”???

“WHY” should someone prefer your offer over your competition?

The Golden Circle is a simplified approach that provides compelling evidence of how much more we can achieve if we start everything we do by first asking a simple question: “WHY?”

Simply put; The Golden Circle helps us understand “WHY” we do what we do.

Understanding the rings of the Golden Circle to answer key “WH” questions for your brand and audience. Starting with “WHY?”, Moving outward to “HOW?” and Finally “WHAT?”

It Starts with your WHY?

Your WHY is your purpose, cause or belief. Why does your company, brand, business, or organization exists?

Why do you get out of bed every morning and why should someone care about the work or services you offer?

Then the HOW?

How’s are the actions we take when we are at our natural best and are living out our WHY? A combination of your WHY and HOW can be regarded as “HOW you bring your WHY to life to make your brand standout”.

Finally the WHAT?

WHATs are easy to identify and important to have. Its always easy to describe the products, services an organization’s offers.

The best approach to this Golden Circle concept is to think, act and communicate using the rings of the Golden Circle from the inside out. (Starting with WHY, then HOW and WHAT”)

“People don’t buy WHAT you do, they buy WHY you do it”.

Here I was able to breakdown the Golden Circle concept for Akempire

Starting with the WHY???

Akempire’s purpose is to empower African brands and non-profits in the circular economy model to thrive in the ever evolving digital age, promoting climate change awareness and an eco-friendly African Economy. Prioritizing community support, education and wellbeing of users recognizing the interconnectedness of mental health and digitalization for the future.

Then the HOW??

Akempire’s purpose is achieved by offering personalized cutting edge 7digital solutions in the form of digital products and services such as;

¬ Digital Marketing

¬ Graphic/Web designs

¬ Content Management

¬ Social media and Page management

¬ Post scheduling with content calendars and other services

Finally the WHAT?

Akempire’s services and support enable African brands and non-profits to build and grow and enhance their online presence, make informed decisions, and navigate the digital age with confidence and success.

By focusing on the circular economy, Akempire contributes to a more sustainable future and empowers their clients to thrive and stay relevant in the ever-evolving digital economy.

Now here’s a brief summary to Akempire’s Golden Circle

WHY?: Empower African brands and non-profits mainly within the circular economy and promotes climate change awareness for an eco-friendly and sustainable African Economy

HOW?: Offers personalized services in Digital marketing, content management, social media management, and more, while prioritizing community support, education, and wellbeing.

WHAT?: Enable clients to build and grow their online presence, make informed decisions and navigate the digital age with confidence and success, contributing to a more sustainable future.

This principle is a cost effective easy do it by yourself method to structure your purpose and define the core values of your project, organization, business, brand, art etc.

That’s all for now

I found this valuable and applied it to structure the Golden Circle for Akempire and I hope you find this valuable as well and it can be effectively integrated into any business, organizations setting or personal brand for a consistent brand message that resonates with your audience.

Remember pick out what works best for you and focus on it.

I really appreciate your time.

Do have an amazing last quarter of the year

Best regards

Talk soon

Akoni

P.S Ready to stay ahead with a consistent brand message that resonates with your audience online subscribe to Akempire's Newsletter for monthly updates on branding, digital products and services with key insights to keep you up to date on industry trends essential for you to stay relevant in our ever-evolving digital economy via the link below 👇🏾👇🏾👇🏾

https://akempire-newsletter.beehiiv.com/?via=akoni

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